Brand
Logos, colors, typography, and usage guidance for Iseer.
Overview
Our brand is built for clarity and restraint. Use white surfaces, comfortable spacing, and accessible contrast. Accent with our cyan→azure gradient sparingly.
Clarity and simplicity in all communications
Consistent visual identity across all touchpoints
Accessible design that works for everyone
Logos & marks
Our logo is the primary visual identifier for Iseer. Use it consistently across all applications.
Primary logo
Inverse logo
Mark
Favicon (ICO)
Clear space
Keep at least the height of the "I" around the logo.
Color
Our color palette is designed for clarity and accessibility across all media.
Iseer Blue
#002467
Primary brand color
Azure
#0F7FE6
Interactive elements
Cyan
#2DD1C8
Accent color
Gradient
Cyan → Azure → Blue
Brand gradient
Usage Guidelines
- Use #002467 for primary text and important UI elements
- Use #0F7FE6 for interactive elements like buttons and links
- Use #2DD1C8 sparingly for accents and highlights
- Apply the gradient for special elements like the logo border and progress indicators
Arete Logos & Branding
Arete has its own distinct visual identity while maintaining consistency with the main Iseer brand.
Arete Primary Logo
Arete Logo on Dark Background
Arete Brand Guidelines
- Use the Arete logo for all AI assistant product communications
- Maintain the same clear space requirements as the main Iseer logo
- Use Arete-specific colors (#11E5D7, #318CFF, #4B4BFE) for product-specific elements
- Ensure the Arete brand complements rather than competes with the main Iseer brand
Arete Color Palette
Arete uses a distinct color palette that complements the main Iseer brand while establishing its own visual identity for the AI assistant product.
Arete Cyan
#11E5D7
Primary accent
Arete Blue
#318CFF
Interactive elements
Arete Purple
#4B4BFE
Premium features
Arete Gradient
Cyan → Blue → Purple
Brand gradient
Arete Usage Guidelines
- Use #11E5D7 for primary Arete branding and highlights
- Use #318CFF for buttons, links, and interactive elements in Arete
- Use #4B4BFE for premium features and advanced capabilities
- Apply the Arete gradient for special UI elements, borders, and progress indicators
- Maintain consistency with the main Iseer brand while allowing Arete to have its own distinct identity
Typography
Our typography creates hierarchy and enhances readability.
Refinity (display)
Iseer — clarity under constraint
Styrene B (UI)
Readable interfaces with generous rhythm
System Fonts
Inter is used for system UI. Tiempos is reserved for article pages.
Voice & tone
Our communication style reflects our values of clarity, precision, and accessibility.
Do
- Use clear, concise language
- Be helpful and informative
- Maintain a professional tone
Don't
- Use jargon or overly technical terms
- Make exaggerated claims
- Use casual or informal language
Usage guidance
Follow these guidelines to maintain consistency and protect the integrity of our brand.
Brand Guidelines
- Use the full logo on white or light surfaces; use the mark for small spaces.
- Maintain clear space (≥ height of the "I"); do not crowd the logo.
- Do not recolor, distort, outline, or add shadows to the logo.
- Use gradient accents sparingly; avoid heavy effects.
- Ensure contrast ratios meet accessibility guidelines.
Media kit
Download the core assets directly above. A consolidated ZIP will be added soon.
